SMS has been used since the 1980s and is the most widely available mode of communication worldwide.
In this technological age, the use of SMS to simply send heartfelt messages to our friends and families has greatly evolved into a means for businesses and entrepreneurs to scale their customer base and generate more revenue.
It’s a quick way for entrepreneurs to reach out to their customers, especially if they don’t use social networking sites. SMS is also more efficient than emails, social media, and push notifications because it is timely, personal, and direct.
In a world where SMS is widely used and available in over 200 languages, it is beneficial for every business owner, company, and agency to effectively use SMS as it will help their businesses grow organically. Here are the best ways to use SMS for business in the digital age:
- Customers Should Be Kept up to Date with Current Information
The fact that SMS is prompt and does not require users to have internet access before they can read your promotional messages is one benefit of utilizing SMS to promote your business and develop a good relationship with your clients.
Users who utilize network connections as low as 2G will be able to access your message on time, unlike social networking sites or emails, which require clients to have strong internet connectivity before the message can be accessed.
Customers who don’t have internet connectivity will be unable to see your message on time via social media, especially if you’re giving a promotion that expires in a couple of hours. As a result, SMS is an efficient way to communicate your business’s services.
Businesses that do not want to risk losing a customer due to connectivity troubles should utilize SMS to notify customers about new changes to their products or services, promotional offers, or any requirement that they update their information on the company’s website. Links can also be included in the SMS to bring customers back to your company’s website, especially if there is critical information they need to know.
Ensure Customer’s Account Security
The internet is a vast space with diverse users, some of whom are hell-bent on pursuing fraudulent activities and engaging in unethical behavior. They know how to steal people’s personal data and don’t think twice about doing so, and this has harmed many clients and companies who might have fallen victim to them.
It is, therefore, the obligation of every business owner to ensure that their customers’ accounts and personal information are kept safe and private. Companies and business owners who appreciate their customers’ privacy should employ a user authentication service to secure their customers’ personal information. This is a great technique to use for SMS marketing for your business because it helps your clients develop trust in your products and services.
Before customers log in to their accounts on your website, business owners can utilize SMS to send them a two-factor authentication code. This code is only given to the customer; without the two-factor authentication code, no one else can get into the customer’s account. This will protect them from scammers who might want to access their accounts.
- Get Customer Feedback
A large number of businesses that have seen tremendous success in this technological age have done so on purpose. A business may appear flawless in the eyes of the owner, but client feedback is the most accurate indicator of how good a business’s service or product is. SMS can be used to obtain feedback on your product or service and identify areas for improvement.
There are various tools available to business owners, such as Google forms, that can be used to collect client feedback, particularly through surveys.
They can simply include the survey link in the SMS and politely request that clients complete them. Customers can also be prompted to rate each product on a scale of one to five directly below the SMS.
Some customers may leave really low reviews, and you may simply follow up with them to find out why they are dissatisfied and what they believe can be improved.
Feedback is a powerful tool to help businesses enhance their offerings and attract more clients.
The percentage of businesses using SMS to market their products is rapidly growing, as more business owners are beginning to see its usefulness in reaching out to customers.
As much as it is not expensive to start when compared to other communication channels, it adds value to your business and increases your customer base.
In this tech-driven age, business owners should use SMS in a variety of their business operations because it increases their chance of succeeding in expanding their client base.